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Step 1: Free Web site analysis
Our qualified SEO experts analyze your existing web site for search
engine ranking. Our free web site report includes:
1. Web site usability and marketability analysis for (1) web page
load time (2) web site navigation (3) targeted keywords (4) web
site content.
2. Our initial recommendations and custom search engine optimization
program for your web site.
3. List of targeted keywords and the frequency of their use on major
search engines using our proprietary software tools.
Step 2: Targeted keywords
Search engine marketing campaign begins with keyword search. Our
experts will conduct the keyword research to determine what keywords
or search phrases your customers may use to find your offerings.
Our keyword selection process include:
1. Identify potential keywords using techniques like brainstorming,
market research, competitive analysis, etc
2. Identify relative keyword usage on search engines using various
tools.
3. Determine the competitiveness of keywords on search engines and
the traffic they will generate.
Step 3: Web Site promotion by optimization
Optimal Keyword Placement
Once keywords are determined then we need to devise the optimal
strategy to place this keyword across the web site. It's important
to have right keyword density (total # of keywords/total # of words)
across the web site so search engine can appropriately catalog the
web site with the corresponding keywords.
Site wide Meta tags/content:
Create page-wise Meta Tags (title, description) in line with the
keywords. Re-write site content (keyword-dense body text), add keyword-rich
alt labels, create site-wide footer links if required.
Optimization of HTML code:
Includes creating headings, image alt tags, and hyperlinks. Manual
HTML code cleanup & optimization.
Step 4: Optimized Web pages
Our designers will create web pages using your key phrases to attract
search engine crawlers. We will submit these web pages on a recurring
basis. Please note WE ONLY USE ETHICAL, NON-SPAM TECHNIQUES, which
means no doorway pages, hidden text etc.
Step 5: Manual Site Submissions
Hand submit web site URL to the different search engines with a
focus on the 10 most popular engines, such as Google, AOL, MSN,
AltaVista All The Web, HotBot, Direct Hit, Excite/Web Crawler, Iwon,
Lycos, MSN and DMOZ.org.
We will also submit to web site which offer the opportunity to review,
showcase or highlight your products/services these are market and
theme specific search engines and industry related directories.
Step 6: Reporting & Web site ranking
Your fortnightly Web Positioning report is available to you every
15th day of the month.
10 site-ranking reports will be prepared and sent to you fortnightly
over the duration of the contracted period.
Project Time: 6 months (Including search engine optimization for
the site & Link Development)
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